The Global CMO Interview: Alfredo Gangotena, MasterCard – Advertising Age – CMO Strategy


YORK, Pa. (AdAge.com) — Alfredo Gangotena has been MasterCard CMO for only two months, but don’t let that novice status fool you. The quintessential global CMO — born in Germany, raised in Latin America — he has lived on four continents, speaks four languages and has marketed products globally from diapers to Disneyland France. He joined MasterCard in 2004.

READ ARTICLE via The Global CMO Interview: Alfredo Gangotena, MasterCard – Advertising Age – CMO Strategy.

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